Get your design on the Emett Clock Article

Download and print the Butterfly design here.

We have launched a new competition that will see one lucky youngster have their name permanently engraved on the iconic Emett Clock.

The competition has been launched to celebrate the 50th birthday of the centre. Primary school children across the city are being asked to get creative and design a pattern for a new butterfly to join the others that can be found on and around the famous timepiece.

One lucky winner will have their design built into a new information plaque that will sit in front of the clock on the upper mall, while their name will be engraved on a special golden butterfly, which is being added to the clock to celebrate our 50th birthday. The winner will also receive a hamper of toys and goodies from retailers in the centre worth £100. 

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If you are wanting to enter the competition, using the template attached, here, draw your design to be in with the chance of winning!

You can then send us the design by either by dropping it off or posting it to the below address (you can find us on the Upper Mall in Clocktower Dining, next to the escalator) or email in your entry to

Victoria Centre management
239 Upper Mall,
Victoria Centre

Memories Emett Clock

The Emett Clock, or The Aqua Horological Tintinnabulator to use its official name, has stood in the centre since 1973. It was created by renowned sculptor Rowland Emett, who was a cartoonist, artist and inventor. Among his most recognised work is the famous car and mechanical inventions which appeared in the 1968 film, Chitty Chitty Bang Bang.

As well as being a well-known meeting place, visitors to the shopping centre are invited to make penny wishes in the pool at the base of the clock, with all contributions donated to charity. Around £4,000 in loose change is collected from the pool of the Emett Clock each year.

Among the panel of judges picking the winning butterfly design, is former engineer, Pete Dexter, who has helped maintain the clock for years. In 2015, prior to the clock’s relocation, Pete dedicated over 500 hours to its restoration. He will be joined by Nigel Wheatley, centre director at Victoria Centre.

The engraved golden butterfly and winning butterfly plaque design will both be added to the Emett Clock when it undergoes maintenance work later this summer.

For more information on Victoria Centre and its 50th birthday celebrations, visit or follow Victoria Centre’s social media channels – Facebook, Instagram, Twitter and TikTok.

For full competition T&Cs, head here.

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