Victoria Centre welcomes nine new retailers! Article

Miniso, the Japanese-inspired lifestyle retailer has opened its seventh store in the UK and its first ever opening in the Midlands. Situated on the upper mall, next to Muffin Break, the new store sells brands including Marvel, Disney and We Bare Bears.

Also joining the new lineup is diamond jewellery specialist, Austen and Blake. This will be the retailer’s sixth store in the UK. Visitors will be able to browse an extensive collection of diamond engagement and wedding rings, necklaces, earrings and bracelets, with experts on hand to help shoppers create personalised designs. Find them soon next to Henry&Co by our Parliament Street entrance.

Joining alongside Miniso and Austen & Blake is Shuropody, the foot healthcare specialist and Bestsellers, which will be a go-to for discounted books and gifts. They are both already open and you can find them on the upper mall. Meanwhile Sipp adds to the Clocktower dining food and drink offering, bringing specialist bubble tea to the centre.

A selection of new kiosks are also opening on the lower mall for the festive period, including Calendar Club, Touch of Glass, Forever Love and Christmas Memories, all offering a great selection of gifts in the run up to Christmas.

Each of these retailers adds to the already exciting and diverse mix at the centre, and will open just in time for people to enjoy in the run to Christmas.