Victoria Centre rounds-off three years with Rainbows after exceeding £30K milestone Article

Between 2019 – 2021, a total of £30,405.47 was raised through a series of seasonal events, including last year’s much-loved Roller Room and festive Glow Room installation, as well as generous donations of ‘penny wishes’ from shoppers to the centre’s Emett Clock fountain.

The total raised marks the end of our partnership with the Loughborough-based charity, which currently provides support for hundreds of families with seriously or terminally ill children each year.

This year, we'll begin working with a new charity partner, as part of our effort to widen our impact across the region.

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Commenting on its partnership and the amount raised, Nigel Wheatley, centre director at Victoria Centre, said:

“The culmination of our three-year partnership with Rainbows Hospice reveals just how generous our shoppers truly are. Whether you’ve provided a voluntary donation online to our free events over the years or added your spare change into our beloved Emett Clock, we want to thank you. To raise such a staggering amount, especially in the face of such adversity over the last two years, is a huge achievement.

“Your donations will go towards supporting the vital work Rainbows carries out day-in day-out, all while helping to provide its patients, and their families, with the highest levels of care. It’s been a real honour to work so closely with the Rainbows team over the last three years, and although this milestone closes the chapter on our partnership together, we wish the team the very best for the future.

“The search now begins for our next charity partner, so stay tuned to see how you can get involved in helping us pick the next worthy cause.”

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Emily Wright, corporate partnerships fundraiser at Rainbows Hospice for Children and Young People, said:

“Our partnership with the Victoria Centre team over the last three years has been nothing short of remarkable. In spite of the difficulties we’ve all endured over the last two years, and the funding challenges our sector in particular has faced in the wake of the pandemic, it’s been heart-warming to witness such generosity, both in its team’s unceasing efforts and the kindness of strangers passing through the centre.

“While our partnership may be coming to an end, we’re delighted to be accepting such a significant donation - one that will no doubt ensure the continuation of our vital work supporting hundreds of families across Loughborough and the East Midlands in the future.”

For more information on Rainbows Hospice for Children and Young people, visit

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