MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household goods, toys, cosmetics and food at affordable prices. Founded by CEO Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.
Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO focuses on life supplies with aesthetic beauty.
MINISO established a new type of life aesthetic collection store, which has become the main force in the department stores and shopping malls. It strives to provide consumers with smarter, simpler and more attractive products, so that consumers can experience relaxed and happy lifestyles when shopping.
Taking product structure and management as its priority, MINISO insists on selecting the best materials from all over the world. 80% of the design is from Japan, Korea, Sweden, Denmark, Singapore, Malaysia and China. While pursuing high quality and intelligent technology, MINISO also attaches great importance to consumers’ shopping experience and devotes itself to creating a culture of quality service, so as to convey such features as health, leisure, quality and creativity through shopping experience.