EE's first experience store in the East Midlands Article

EE has officially opened it's first East Midlands based experience store on the 22nd June, with legendary former England and Nottingham Forest footballer Viv Anderson MBE cutting the ribbon to mark the grand opening, and signing merchandise for fans.

Shoppers that visited on the day were the  very first to experience the ambient store, immersing themselves in new technology, interactive gaming areas and product demonstrations with the experienced guides. 

Viv Anderson, former England and Nottingham Forest player! Between 12 - 1.30pm Viv will be signing merchandise and taking photos with shoppers.

Plus, anyone who made a purchase between 12 - 4pm in store was entered into a prize draw to win tickets to see the England v. Senegal match on 10th June!