Toys R Us is now open in WHSmith Article

WHSmith celebrated the new Toys“R”Us launch with a grand opening event and goody bag giveaways on Saturday, 22nd June.

To mark the opening of the new Toys“R”Us shop-in-shop at WHSmith’s, the store hosted a grand opening event for customers from 8.30am to 1pm.

Geoffrey the Giraffe joined the WHSmith team for an official ribbon cutting when the store opened, before greeting visitors throughout the morning. The first 50 children visiting the store also received a free Toys“R”Us goody bag worth over £20.

The new Toys“R”Us shop-in-shop features a key range of products and activities from top toy brands including Barbie, Bluey, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Squishmallows, Star Wars, and more. Children can access the latest products and play hands-on with their favourite toys at the demonstration tables in store. A lifesize Geoffrey the Giraffe sculpture, great for photo opportunities, also features in the new Toys“R”Us shop-in-shop.

The Nottingham store in Victoria Centre is one of 30 WHSmith High Street stores set to open a new shop-in-shop from Toys“R”Us this year, following an initial launch of nine stores in 2023. Further openings this summer include locations such as Brighton, Halifax, and Lancaster.

Ian Sanders, Group Commercial Development Director, WHSmith, said: “We’re really excited to be opening Toys“R”Us in Nottingham. WHSmith is known for being the hub of the High Street by providing customers with a range of great products and services. Partnering with Toys“R”Us gives us a leading toys and games range in our stores and means customers have even more reasons to shop with us. We look forward to welcoming many more customers into our store.”